Beyoncé has created another massive cultural moment and set a new precedent with her record-breaking Christmas Day halftime performance on Netflix.

The performance, called 'Beyoncé Bowl,' took place on Wednesday, Dec. 25, at NRG Stadium in the megastar's hometown of Houston

The two games had more than 24 million viewers on average in the United States, Netflix said. Viewership peaked when Beyoncé performed.