Major movie theater chains unveil a $2.2 billion makeover plan
With movies hitting streaming services faster than ever and consumers cutting back on spending, moviegoers might feel a bit less enthused to head to their multiplex these days. That’s why the biggest theater chains in the United States and Canada have a $2.
Some movie theaters hope adding pickleball courts will save their struggling chains
Movie theaters are investing $2.2 billion in upgrades, adding pickleball courts, ziplines, and better seats and sound to their facilities.
Movie Theater Chains Will Invest $2.2 Billion to Bring You Ziplines and Pickleball
Rejoice, movie lovers—your cinematic experience is about to get a whole lot better. On Thursday, a trade organization representing theater operators announced that eight of the biggest theater chains in the U.
Movie Theaters Investing Billions In Upgrades, But We're Just Here For The Zipline
The investment will focus on sound, seating, and amenities, with new attractions like pickleball and bowling at some locations.
Theater owners plan to add pickleball, ropes courses, and bowling to the moviegoing experience
The National Association of Theatre Owners, which represents hundreds of theater chains in all 50 states and across more than 100 countries, announced a $2.2 billion pledge Thursd
Movie Theaters Commit $2.2 Billion to Upgrade Cinemas, Improve Tech, and Even Add Pickleball Courts
NATO president and CEO Michael O'Leary explains to IndieWire why this investment will lead to more people going to the movies.
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All the Drama Around the New Trump Movie The Apprentice
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Drive-In Movie Theaters Are Still a Short Road Trip Away for Most People in Northeastern U.S.
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‘Swan Lake’ in IMAX Trailer: Paris Opera Ballet’s Production Comes to Movie Theaters
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X-Men Star James McAvoy Gets Candid About Promoting Speak No Evil When There’s A Marvel Movie In Theaters, And I Totally Get His Frustration
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Major Theaters Spending Over $2 Billion in Upgrades To Bring Audiences Back
While it's great that they're improving things like sound and seating, perhaps adding a pickleball court isn't the best move.