To put it simply, the only way that marketers can unleash the full potential of CTV is through programmatic. Programmatic ...

CMA demands revised Privacy Sandbox commitments from Google; MediaSense acquires R3 Media; and Azerion snaps up Goldbach ...

Picnic, in collaboration with Goodstuff, have unveiled the results of a digital study that highlights the importance of media ...

Spilman brings a distinguished career in audience data enrichment, activation, and performance measurement. Her previous ...

Britain’s fascination with the race for the White House was laid bare last week, with the US election generating nearly ...

As digital privacy and data protection have become central to the operations of businesses worldwide, OpenX has been at the ...

LiveRamp, the leading data collaboration platform, today (November 12th, 2024) announces a unique partnership with global ...

In recent weeks, the debate around curation has been heating up. In this op-ed, Fern Potter and Rob Webster give their ...

News in brief: The Trade Desk posts strong Q3; Youtube enhances creator controls: Spark Foundry release 'Insights Accelerated ...

Invibes Advertising (Invibes), a leader in digital advertising innovation, has recently completed a campaign in collaboration ...

AUS Plans Ban Social Media Ban for Under 16s; ITV Revenue Dips; UK Gov to Examine Future of Linear TV  In order to tackle ...

In this episode of the MadTech Podcast, ExchangeWire CEO Rachel Smith is joined by Jason Kint, CEO of Digital Content Next, ...