Dell is rebranding its PCs by retiring names like "XPS" and "Inspiron" in favor of a simplified Apple-inspired system — Dell, Dell Pro, and Dell Pro Max.

Named brands like XPS and Inspiron will now fall under size categories. Plus, Dell expanded its partnership with AMD.

The Dell XPS 13 brand has a long story of excellence. Dell may have retired this branding at CES 2025 but that doesn't mean ...

This week at CES 2025, Dell revealed the Pro series will be its new flagship line - while bringing back an old favorite.

Just about every major laptop manufacturer showed up to CES 2025 on their A-game. Experimental designs, next-gen components, ...

New Dell Pro Desktops are available in micro, slim and tower forms, all with Intel Core Ultra and AMD Ryzen processor options ...

Dell announced a slew of new systems and peripherals at CES 2025, organizing them under the new Dell, Dell Pro, and Dell Pro ...

For demanding applications, enterprises can step up to the Dell Pro Max series which provides high-performance laptops and ...

Dell said it is discontinuing the long-running laptop brands, such as XPS, Inspiron, Latitude, Precision, and OptiPlex, in ...

Dell kills off its XPS brand to be more like Apple: announces new Dell, Dell Pro, and Dell Pro Max systems with Base, Plus, ...

Dell may be making its laptop names boring and unoriginal, but the new Dell Pro 14 Premium is keeping things exciting with ...

Dell today announced that it's rebranding and simplifying its entire PC lineup. But in doing so, it killed the iconic XPS ...