Dell's iconic XPS brand will be retired this year, along with many of the other Dell sub-brands. But what's replacing them?The Latest Tech News, Delivered to Your Inbox

Inspiron, XPS, and other Dell brands are going the way of the dinosaur it seems as the new Dell, Dell Pro, and Pro Max take their place.

In a bid to streamline, Dell is dropping some of its most iconic laptop brands. At CES 2025 on Monday, the PC company announced that XPS, Inspiron, and

On the consumer side, the Dell 14 and 16 Plus (along with their 2-in-1 versions) look like typical mainstream Dell laptops. The Dell Premium systems, formerly XPS, look completely unchanged from last year. (I've heard that we likely won't see any big changes for that lineup until next year.)

It's out with the old, as Dell ushers in a new naming scheme for its wares, with just Dell, Dell Pro, and Dell Pro Max taking over.

Inspiron, Latitude, Optiplex, Precision, XPS – These brand names are no longer found on new hardware from Dell. Instead, the focus is on the company name.

Branding is important. Corporations spend millions of dollars every year to make sure that words like “Tacoma” and “Sleep Number” press the right buttons in your brain. And Dell has spent decades putting that same work in for terms like “XPS,