A skin site is seeing surging levels of traffic after its URL was accidentally printed on the packaging of “Wicked” doll boxes. Toy giant Mattel has manufactured merch for “Wicked,” the upcoming movie adaptation of the beloved Broadway play, including two dolls based on protagonists Glinda and Elphaba.

The toy manufacturing company, Mattel, put out a statement apologizing for mistakenly putting a web address of a pornographic website on packaging for the new "Wicked" dolls.

The dolls were removed from Amazon and Target after a labeling error linked consumers to a pornographic website.

Mattel isn’t so “Popular” right now. The toy company behind Barbie and Hot Wheels is facing backlash for accidentally listing the URL of a porn website in the packaging of its “Wicked” doll boxes. The merch for the film,

Toymaker Mattel intended to refer consumers to the “Wicked” movie’s landing page. The “misprinted, incorrect website is not appropriate for children,” it said.

"Wicked" dolls manufactured by Mattel misprinted the promotional movie website wickedmovie.com. The misprint, which left the word movie out of the URL, directed consumers to an adult-rated website. According to The Washington Post,

Thousands of Mattel’s “Wicked”-branded fashion dolls are flying off shelves, but not because of consumer demand.